Beyond the Marketing BS: How Brands Can Drive Real Change

Let’s face it. Purpose has a bad rep these days. And no wonder, it’s everywhere: in ad campaigns, brand manifestos, social media hashtags, even on packaging.

We’ve all seen it – perhaps even done it ourselves – brands come up with a snazzy ...

Disrupt or be Disrupted: Why BOLD Brands Win

The world is changing. Fast. As we hear over and over again, the new normal is that there is no normal.

Since 2020, we have seen the emergence of social movements such as Black Lives Matter and Woman, Life, Freedom, COVID shutting the world down, wars ...

5 Steps to Turn Your Personal Purpose into a Brand That Matters

As the world undergoes another seismic shift under the new political landscape, many of us may be feeling lost (again!). The search for more meaning in our lives and our work becomes more present. Despite ticking all the external boxes...

10 Tips to Create Consistent and Compelling Content Without Burning Out

As the near year begins, so do new possibilities!

But you also have a million and one priorities on your plate and the pressure to post constantly can feel overwhelming. I know this because I have faced it myself.

Every time...

5 Lessons I Learned the Hard Way Transitioning from Corporate to Entrepreneurship (and How They Can Help You Too)

As the year winds down, the first snow falls, Christmas lights sparkle and the inevitable winter fatigue sets in, I thought I’d share a more personal take to this month’s article.

It’s...

Why Building a Strong Brand Matters More Than Ever

In today’s world, where you can buy online 24/7, compare products and prices at the click of a button and are inundated with marketing messages wherever you look, it’s no longer enough to have a great product or service.  

To make your business me...

The Simple Formula For Communicating With Impact 

In all my years as a marketer (and there have been quite a few 😅), I have learnt the hard way that there is only one successful formula for impactful communication.

I have worked on – and seen many – brands lose their way by:

• Lacking clarity or ...

4 strategies for impact-driven brands to stand out in a crowded market

Did you know that we're exposed to anywhere between 6’000 and 10'000 marketing messages every day?

It’s mind boggling – literally – to the point that our brain doesn’t even pay attention to messages that aren’t relevant to us.

A 5-step guide to build your brand for positive impact

Launching your own business is a big deal!

It takes a huge leap of faith to go from an idea that you’ve been dreaming up to actually launching a brand.

Amidst the thousands of priorities that you are juggling, taking the time to ensure you h...

The secret ingredient to building a love brand

Have you ever noticed that the brands we really feel a connection with are the ones that tell stories? They create a sense of belonging to something that we believe in and want to be a part of.

These brands become love brands because they make us feel...

Brand Purpose: the magic ingredient to a successful brand

Ever heard of the saying “Slowing down is sometimes the best way to speed up”?

When I was working in corporate, we would spend days working and reworking our brand fundamentals. Crafting the perfect articulation, debating over one word for ...

How prioritising loyalty over trial can boost your profitability tenfold!

In this week’s newsletter, we’ll look at how to turn your customers into loyal brand ambassadors.

Because, by focusing on customer loyalty instead of the exhausting chase for new clients, you can boost your brand value tenfo...