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In all my years as a marketer (and there have been quite a few đ ), I have learnt the hard way that there is only one successful formula for impactful communication.
I have worked on â and seen many â brands lose their way by:
Did you know that we're exposed to anywhere between 6â000 and 10'000 marketing messages every day?
Itâs mind boggling â literally â to the point that our brain doesnât even pay attention to messages that arenât relevant to us.
It's no secret that the market is incredibly crowded and noisy.
As a s...
Launching your own business is a big deal!
It takes a huge leap of faith to go from an idea that youâve been dreaming up to actually launching a brand.
Amidst the thousands of priorities that you are juggling, taking the time to ensure you have built your brand in a way that is going to enable yo...
Have you ever noticed that the brands we really feel a connection with are the ones that tell stories? They create a sense of belonging to something that we believe in and want to be a part of.
These brands become love brands because they make us feel...
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Ever heard of the saying âSlowing down is sometimes the best way to speed upâ?
When I was working in corporate, we would spend days working and reworking our brand fundamentals. Crafting the perfect articulation, debating over one word f...
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In this weekâs newsletter, weâll look at how to turn your customers into loyal brand ambassadors.
Because, by focusing on customer loyalty instead of the exhausting chase for new clients, you can boost your brand value te...
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A few months ago, I attended an event at the UN in Geneva. I was surrounded by amazing people who had come together to celebrate women and peace. One of the speakers shared a video which showcased how committed her co...
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Yesterday, I was having a conversation with a purpose-led founder. She had seen my 4B Brand Model â Big, Bold, Brave and Beloved (see previous article here) â and was asking me if I thought she should âfightâ for
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Recently I had a conversation with a purpose-driven start-up that is struggling to break through. Their product challenges the codes of the industry they are playing in. In theory, a bold idea that has the potential to make a big impact.
One of the biggest misconceptions I hear about marketing is that it boils down to paid media. Start-ups are therefore often reluctant to invest in marketing at the beginning, thinking it will come later, once they have a viable produ
...In the world of marketing, purpose is a word often used, yet frequently misunderstood. From those who use it as an empty promise to sell more products, to those who believe it is about trying to serve everyone, the misconceptions arou
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It can be so tempting to cast a wide net and appeal to the broadest possible audience.
To showcase all the amazing benefits your brand has to offer.
Because why would you want to risk losing anyone who could be interested in your brand?
It is such a...
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