A 1:1 clarity session to uncover what truly makes your brand unique - and find the words to express it with confidence.

You started your brand because you wanted to make a difference.

But somewhere between your passion, your purpose, and the hundred daily decisions of running a business it’s become increasingly hard to articulate what makes your work truly unique.

You over explain and people still don’t quite “get it.

It’s not that you lack confidence. You simply lack clarity.

The Founder’s Trap: Chronic Overexplaining Instead Strategic Clarity

Does any of this feels familiar?

It takes way too long to explain what you do.

People say “Oh, interesting…” but never take the next step.

Your website copy still doesn’t feel quite right.

You do so many things that you can’t summarise your value.

You think, “I need more time to explain it properly”.

You wonder why no one seems to quite "get it".

When you lack positioning, you compensate with detail instead of direction. And you lose people… even when you know you have something powerful to offer.

"Clarify Your Impact" helps you finally answer:

“What makes my brand truly unique?”

We will get to the heart of your brand - the soul, conviction, and unique point of view that set you apart.

Together, we will uncover:

✔ Your true differentiation

What you do better or differently than others in your field.

✔ The gap you fill in your industry

What frustrates you, what you challenge, and what you stand for.

✔ The deeper beliefs driving your work

The emotional essence that shapes your brand’s point of view.

✔ Your unique value in the market

Why your brand exists, who it serves best, and how it creates change.

✔ A clear, confident positioning statement (and/or tagline)

The simple, sharp line that finally articulates your difference.

This is where clarity, purpose, and strategy meet.

By The End Of The Session, You Will Have:

🌎 A refined articulation of what sets your brand apart

❤️ A clear, concise positioning statement and tagline you can use everywhere

📑 The confidence to talk about what you do without overexplaining

🌞 A message that finally feels like you

Yes, I'm In !

Vicky Paine

I had a truly transformational experience working with Christina. For the first time in my journey towards building my coaching business I felt that I had clarity and a true sense of my value. I had a light bulb moment in conversing with her as her questions enabled my to really hone down what it is I can offer and who I am as a coach. This experience has led to my being inspired to believe in myself and to follow a step by step pathway leading to developing my business into one which is fit for purpose. I cannot recommend Christina highly enough and feel such gratitude for my time spent with her.

Meet Your Coach

Hi! I'm Christina Bouglass

A brand building expert and impact-driven marketing strategist, I am passionate about the opportunity and responsibility that brands have to serve the long-term well-being of all people and planet. A disruptor at heart, I left my corporate career with the desire to contribute my skills towards creating a better world.

I have over 20 years’ experience as a brand building expert and marketing executive in big multinationals and understand the requirements of big global brands as well as small challenger brands that are looking to break through the clutter and make an impact. I have also successfully developed two brands from inception to launch and have most recently been working with founders just like you - wanting to have a positive impact in the world!

I studied Sustainable Marketing with the Cambridge Institute of Sustainability Leadership (CISL) as well as trained as a B Leader with B Lab Switzerland. I am also a marketing professor at the Haute Ecole de Gestion (HEG) in Geneva.

Who Is It For?

"Clarify Your Impact" is ideal if you are:

- Lacking clarity on what makes you different from your competitors

- Tired of refining your copy without finding the right words

- Struggling to articulate your unique value

- Feeling lost in a crowded industry

- Ready to sound confident and bold

**This session is especially powerful for founders who feel their uniqueness but can’t yet express it.**

Yes, that's me!

What's Included:

90-minute 1:1 clarity session on Zoom
A guided exploration to uncover the core of your differentiation.

Pre-work reflection prompts
A short set of exercises to help you access your deeper beliefs, frustrations, and convictions.

A clear positioning statement and tagline
Delivered after the session - crafted to reflect the truest heart of your brand.

Your brand already has something powerful to say.
You just need the words that make that power unmistakable.

Let’s uncover the bold, true heart of your brand — and articulate it clearly, confidently, and simply.

Yes please, sign me up!

Investment: 490.- CHF

This includes your 90-minute clarity session, pre-work, and a tailored positioning statement/tagline - a strategic foundation you can use across your pitch, website, messaging, and brand.

A one-time investment that strengthens every part of your brand.