Home About Work With Me Framework Newsletter Contact

A self-led experience to create the brand foundations that guide your messaging, growth and impact over time.

You have a product or service you believe in, a website, social channels, maybe even clients... Yet:

  • Your messaging keeps shifting

  • Explaining what you do feels harder than it should

  • You keep second-guessing your brand decisions

  • Your website, content, or pitch don’t fully capture the essence of what you’re building

In short, you sense that what you’re doing should be working better than it is.

Let me reassure you, you haven't done anything wrong.

You've simply missed a crucial step in the journey: 

Your brand foundations were never fully worked through.

And when you’re unclear, you compensate by adding detail instead of direction - and lose people along the way.

Most founders skip this step — and feel the effects later

Many founders launch before they’ve had the space to clarify:

- Why their brand truly exists

- Who it’s really for (and who it isn’t)

- What actually differentiates it

- How to tell its story in a way that feels true

 

So they invest in execution instead:

- Website copy

- Visual identity

- Pitch decks

- Sales materials

- Content and visibility

 

These things get created — but often through guesswork, opinion, or external interpretation.

Over time, this leads to rework, inconsistency, frustration and the feeling that your brand lives only in your head.

What This Work Unlocks

When your brand foundations are clear, you’ll find it easier to create — or brief others on — things like:

  • Website copy that sounds like you

  • A pitch deck with a compelling, coherent story

  • Sales materials that feel confident rather than forced

  • A visual identity that consistently reflects who you are

  • Coherent messaging across your website, socials, and conversations

  • Confidence when explaining what you do — to clients, partners, or investors

 

Most founders end up paying for this clarity eventually — just indirectly, and often multiple times.

This is a way to do it once, properly, and intentionally.

 

And as your business evolves, more people will eventually touch your brand — collaborators, designers, copywriters, social media managers, partners.

When your brand foundations are clear and documented:

  • Decisions don’t rely on memory or mood

  • You don’t have to explain everything from scratch

  • Support becomes possible without diluting what you’ve built

This work gives your brand a backbone — something you can rely on as you grow, evolve, and bring others in.

Jiye Son,

Founder of Anew Material

Build Your Brand for Impact really helped us to shape our brand voice, image, and clearly define our purpose and values. I highly recommend this for anyone creating an impact driven business.

What's Included

This is a self-led, structured experience built around a proprietary framework — the 4B Impact Journey.

You’ll receive step-by-step templates and short orientation videos for all your brand foundations. 

Part 1

Your Purpose, Values & Beliefs

This fundamental first step enables you to uncover the deeper layers of meaning, value, and intention beneath the surface of your brand to have a big impact!

Part 2

Your Ideal Clients

You'll get really specific in identifying who your ideal clients are, what lights them up and what's important to them so your brand truly delights them.

Part 3

Your Differentiation & Positioning

You'll clarify what makes your brand truly unique in the industry and define a bold value proposition that challenges the status quo.

Part 4

Your Brand Identity

You'll review your visual identity (logo, fonts and colours), tagline and voice to bring your brave stand in the world to life.

Part 5

Your Brand Story

You'll learn to write a brand story that rallies a tribe so your brand becomes beloved.

Meet Your Coach

Hi! I'm Christina Bouglass

 
 

A brand building expert and impact-driven marketing strategist, I am passionate about the opportunity and responsibility that brands have to serve the long-term well-being of all people and planet. A disruptor at heart, I left my corporate career with the desire to contribute my skills towards creating a better world.

I have over 20 years’ experience as a brand building expert and marketing executive in big multinationals and understand the requirements of big global brands as well as small challenger brands that are looking to break through the clutter and make an impact. I have also successfully developed two brands from inception to launch and have most recently been working with founders just like you - wanting to have a positive impact in the world! 

I studied Sustainable Marketing with the Cambridge Institute of Sustainability Leadership (CISL) as well as trained as a B Leader with B Lab Switzerland. I am also a marketing professor at the Haute Ecole de Gestion (HEG) in Geneva.

Who Is This For?

This is for founders who:

- Are already building something meaningful

- Feel that their brand should be clearer than it is

- Are tired of second-guessing and reworking

- Want a strong foundation before investing further in execution

 

Whether you’re early stage, preparing for a launch, or already out there, this is for founders who are ready to pause — briefly — so they can move forward with more confidence.

Ready to Build Your Brand for Impact?

Investment: 249.- CHF

This includes life-time access to the step-by-step templates and videos.

This is not about doing more.
It’s about making what you’re already doing make sense, so you can move forward and grow with confidence, clarity and consistency. 

I'm ready!

A Final Word

When you take the time to clarify:

- What your brand stands for

- What makes it truly unique

- What problem you solve better than anyone else

- What your brand contributes to a better future

… you gain the ability to articulate your value clearly and concisely - to clients, partners, collaborators, and investors.

 

And in a crowded market, the brands that win are the ones that can articulate their difference simply, confidently, and consistently.

You’re not behind.
You haven’t missed your chance.
You don’t need to start again.

You’re refining — and that’s exactly where this work belongs.

Sign me up!

Contact: 

[email protected]